In London, 50% of new businesses set up by young people are set up by graduates

Andrew McIntosh, a management student at York University, succeeded in driving a PR campaign with a potential audience of 160 million during a summer work experience placement while working at CV-checking agency, Powerchex.

Andrew co-ordinated a PR campaign with free coverage worth £170,000. Most importantly, this had a big effect on the business’s bottom line: the company has two new customers worth £34,000 per annum, while there is an opportunity for a new £150,000 contract with the London Olympic Committee.